You may have noticed we’ve been talking about company culture quite a lot recently. In the past we’ve written blogs about why you can’t simply buy a company culture, and how having a good culture can help when it comes to employee engagement (and why that’s something you want to encourage).
Now we thought we’d provide an example of a company that has an award-winning culture. One of our clients, Eventura, was recently selected as one of the UK’s Top 25 SME Culture Leaders for a first-of-its kind league table programme by Real Business and BreatheHR. Here at People Matters we are proud to have helped them work behind the scenes to create a fantastic environment to work in.
Vision and Values for Company Culture
Eventura, like many companies, has a clear vision (Profit, Growth, Success) which is underpinned by their core values. The company has always been very values led, and in 2015/2016 engaged staff in helping to define what their official values should be. In this way, staff were part of the selection and definition of the chosen values: “Integrity, unity, quality, commitment, customer focus and continuous improvement”, thus making it easy for senior management to start implementing them.
Not only was engagement key from the start, but having this vision and these values displayed prominently throughout the workplace serves as a constant reminder for everyone throughout the company of what they are working towards, and why. This encourages continuous buy-in, and elicits feelings of pride from staff.
When people visit the building they are faced with the very ethos of what makes Eventura tick. When candidates come for interview, the type of company they are hoping to work for is laid out for all to see, clearly written on the walls. This in turn helps with the recruitment process, ensuring those who come to work for the company are able to embrace everything they stand for.
In 2016Eventura moved in to a purpose built office space, and every care was taken to ensure it was the best possible work space for their staff. The original building was a pub, and much work went in to creating a new environment, that still paid homage to what existed before.
The offices are spacious, and fully branded, allowing staff to have pride in where they physically work. There is an on-site bistro, which has been decorated with the original pub in mind, creating a fun, relaxing atmosphere where everyone can take time out to enjoy some lunch away from their desks. There are also two large meeting rooms, as well as a break-out area to encourage people to unwind during their day.
We’ve said before that rewarding staff can be a great way to increase productivity; however, it’s key to remember that rewards are not meant to be bribes to encourage people to work harder. Instead they should be opportunities to remind staff how valued and appreciated they are, which in turn often has the effect of them feeling more invested in the company they work for.
Eventura clearly understands this, and has numerous rewards and “perks” available to their staff. For example, the on-site bistro is fully-funded, ensuring that during the working day staff are able to eat at no cost to themselves. Other ways the company clearly demonstrates its value of staff include giving St George’s Day off as an additional holiday, putting on a fully-funded Christmas party every year, offering entry and free drinks to the local Bolton Beer Festival, private medical insurance, a pension scheme, cycle to work scheme and contributions towards personal and professional development.
None of these rewards are tied to performance; however, there is a company bonus scheme that is associated with the company performance. Staff have the ability to keep up to date with KPIs, and even engage in the decision making process throughout – which means targets aren’t simply things that are handed down to them from on high, but are part of the ongoing engagement and discussion throughout the company.
Establishing a company culture like this does not happen overnight. It takes time, it takes dedication, and it takes a genuine desire to get it right. On some levels, although input is required, it can be quite a holistic process, taking shape as the company, and the people within it develops. No matter how long it takes to get there, it is always completely worth it though.
Well done to Eventura on their amazing success and fantastic recognition of their hard work and dedication.